"Muhtar Kent, Chairman and CEO of The Coca-Cola Company, said in a press release, "We want to help the polar bear -- a beloved Coca-Cola icon since 1922 -- by helping conserve its Arctic habitat."
"That's why we're using one of our greatest assets -- our flagship brand, Coca-Cola -- to raise awareness for this important cause. And by partnering with WWF, we can truly make a positive difference for these majestic animals," Kent added.
Coca-Cola is initially donating $2 million to WWF and will match consumer donations through March 15 up to $1 million. Individuals can text a one dollar donation to 357357 or donate online at Arctichome.com, according to Reuters."
I will definitely be donating some money. And I think you all should too.
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